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Disney Flexes Programmatic Muscles At This Year’s Tech & Data …
WebAug 4, 2024 · The concise version is that ad exchanges were developed in around 2005 – platforms which introduced programmatic advertising to the AdTech ecosystem. If you’re keen to hear the full story, feel free to head over to our article on the history of programmatic advertising which covers its impressive evolution over the years. WebMar 20, 2024 · 6) P&G – The Exacting Partner. Many of the biggest brands prefer to be early adopters rather than actual first movers. But Procter & Gamble, the world’s largest advertiser, has truly taken a pioneering approach to programmatic. In 2009, P&G and Right Media took up a hybrid managed service and internal trading desk called Hawkeye, with the ... smart access bank
8 Top Programmatic Platforms and How to Choose One - WebFX
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